Case 1: Strategic Portfolio Optimization

  • THE CHALLENGE

    An agency competing for AOR status with a mid-cap pharmaceutical company faced managing 10+ products across multiple business units with limited familiarity.

    • Hundreds of pages of materials to analyze

    • Compressed timeline

    • Surface-level familiarity with most brands

  • THE APPROACH

    Created a comprehensive portfolio strategy through qualitative and analytical methods.

    • Data immersion using secure AI workspace

    • Modified BCG matrix for pharma portfolio analysis

    • Senior leadership validation of findings

    • Strategic narrative balancing expertise with clarity

  • THE RESULTS

    ✓ Secured invitation to present strategy in live client meeting

    ✓ Retained AOR status for existing brands

    ✓Positioned for expansion into additional portfolios

    ✓ Elevated from brand-level to corporate partnership

Case 2: New Clinical Territory

  • THE CHALLENGE

    Building credibility in unfamiliar neuroscience territory while competing for AOR status on a high-profile DTC brand in neuroscience.

    • Team lacked specialized knowledge in a key indication

    • Limited time to generate POV

    • Competition from agencies with established expertise

  • THE APPROACH

    Deployed rapid insight gathering and AI-powered analysis to build credible expertise rapidly.

    • 7-day accelerated HCP primary research

    • AI-enhanced insight analysis for pattern recognition

    • Cross-functional integration with Strategy and Creative teams

    • Strategic storytelling focused on key clinical challenges

  • THE RESULTS

    ✓ Secured final client pitch presentation opportunity

    ✓ Retained existing neuroscience brand business

    ✓ Demonstrated ability to rapidly acquire therapeutic area expertise

    ✓ Positioned client for future neuroscience franchise expansion

Here’s what others have to say:

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    [Tina is] someone you know without a doubt is going to come through for you. She is perpetually dependable, thoughtful, collaborative, and fun to work with.

    SVP, Client Services

  • Two people collaborating at a whiteboard with diagrams and notes, one holding a laptop.

    My experience working with Tina has been consistently great. I have seen her jump into complex projects, get up to speed, and develop a highly informed point of view literally overnight.

    EVP, Creative Director

  • Business meeting with several people sitting around a conference table, laptops open, and a presenter in front of a screen.

    [Tina] walks teams through her thinking clearly and points out insights and opportunities she finds along the way. She stays flexible, responsive, and positive throughout. I hope to work with her again on projects big and small.

    Executive Vice President

  • People collaborating with sticky notes on a blue table

    I've really appreciated all your contributions, poise, and orchestration throughout this process. Thanks for being with us!

    Chief Strategy Officer

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